Last week, we announced that our Automatic Content Recognition (ACR) technology, specifically our EAR technology, was used in the second screen app for horror movie “Panzer Chocolate.” However, did you know that this isn’t our first time working with interactive movies?
This past summer, we teamed up with the producers of “Sadako 3D 2, the latest installation to the “Ring” series, to deliver a whole new horror experience. Viewers were asked to download a free movie companion app, which utilized Enswers’ audio recognition technology, before going to the theater and to activate it during the screening. The app triggered various special effects - such as flashes, vibrations, and sounds - on the viewers’ smart devices in sync with what was happening on the big screen to enrich the viewing experience and scares. Through the second screen app, viewers were also able to interact with the characters, sometimes receiving calls from the ghostly Sadako herself!